Social Networking, Viral Marketing & the Internet
August 19 Installment: Social Networking, Viral Marketing & the Internet
With the premiere of "Snakes on a Plane" the other day, everybody in marketing, not to mention Hollywood, is talking about the Internet and the future of marketing movies, not to mention, everything else.
Now we have Myspace, YouTube, blogs, podcasts...and everybody's getting into the act, trying to build BUZZ through WOM (that's "Word of Mouth") marketing.
It's simple. You turn a few people on to whatever you're promoting. You give them a reason to get excited about it. They in turn will tell their friends, who will tell their friends, and so on. With the speed and ubiquity of the Internet, soon, everyone will be talking about it.
It's new. It's hip. And (at least for now) it's much less expensive than traditional advertising. And judging by the fever pitch for "Snakes on a Plane" that's been building over the past year solely due to its Internet presence and the passion of people passing the word to all of their friends everywhere, this could be the future of marketing.
What's your take? How has buzz-building fit into your marketing efforts so far, and how will it play in the future?
This is an area we at Epiphany Marketing are focusing on, and we'd love to hear your thoughts.
To personal connection,
Ron Marcus
Founder, Epiphany Marketing
With the premiere of "Snakes on a Plane" the other day, everybody in marketing, not to mention Hollywood, is talking about the Internet and the future of marketing movies, not to mention, everything else.
Now we have Myspace, YouTube, blogs, podcasts...and everybody's getting into the act, trying to build BUZZ through WOM (that's "Word of Mouth") marketing.
It's simple. You turn a few people on to whatever you're promoting. You give them a reason to get excited about it. They in turn will tell their friends, who will tell their friends, and so on. With the speed and ubiquity of the Internet, soon, everyone will be talking about it.
It's new. It's hip. And (at least for now) it's much less expensive than traditional advertising. And judging by the fever pitch for "Snakes on a Plane" that's been building over the past year solely due to its Internet presence and the passion of people passing the word to all of their friends everywhere, this could be the future of marketing.
What's your take? How has buzz-building fit into your marketing efforts so far, and how will it play in the future?
This is an area we at Epiphany Marketing are focusing on, and we'd love to hear your thoughts.
To personal connection,
Ron Marcus
Founder, Epiphany Marketing
posted by Epiphany Marketing at
9:16 AM
1 Comments:
Hi Ron, I read about your company today in the San Diego Union Tribune, in the On The Move section which talked about your hiring of Sean Kelley.
I think buzz building is one of the most important parts of brand or product launch. It's been especially beneficial for my site, brianlaks.com, because I have a number of unique brands that, even though they currently rank well in search engines, require some effort to get the names out into the public.
Word-of-mouth has worked wonders, but also a site design featuring the areas you want featured lets your visitors know what they should be looking for.
By
Brian Laks, at 9:33 PM
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